Posts Tagged ‘Advertising’

Dust Off Your TV Listings: Why Free-to-air's days are numbered

Dust Off Your TV Listings: Why Free-to-air’s days are numbered

June 9, 2010  |  by Justin Matthews

For a large part of my life TV has been the dominate form of entertainment and information, but then the internet showed up and changed the world. Changed my world. It is also changing the world of TV primarily the free-to-air model.

Geo-advertising: The Power of the Brand-Zone

Geo-advertising: The Power of the Brand-Zone

April 8, 2010  |  by Justin Matthews

There is a great deal of buzz and hype around the emerging market of Geo-advertising – that advertising wonderland...

Geo-advertising in the Apple Orchard

Geo-advertising in the Apple Orchard

February 24, 2010  |  by Justin Matthews

I predict Apple wants to be build its own Ad Network – one based in the emerging sector of geo-location and contextual marketing. Why? Because services as well as products are what they do