Comments on: The Birth of the Tweetvert: Twitter’s Revenue Plans http://www.aikenstix.com/2010/04/the-birth-tweetvert-twitters-revenue-plans/ Smart Thinking in a Changing World Fri, 11 Jun 2010 03:37:10 +0000 hourly 1 http://wordpress.org/?v=3.2 By: Brian Matthews http://www.aikenstix.com/2010/04/the-birth-tweetvert-twitters-revenue-plans/comment-page-1/#comment-11 Brian Matthews Mon, 26 Apr 2010 00:41:21 +0000 http://www.aikenstix.com/?p=479#comment-11 I find it facsinating that almost all of the successful Internet businesses or business models still rely on advertising to generate their primary revenue i.e. Nine MSN, google, yahoo and now Twitter. When you break it into it's simplest form the Internet seems virtually lacking in any true innovation. It always seems it's an old idea or model simply replicated on the net. It begs the question - is the internet just a modern day newspaper, which in turn was really just the modern day version of telling stories to our clan? Is 'data' where the revolution truly lies and when will we see models generating revenue from things other than advertising? I find it facsinating that almost all of the successful Internet businesses or business models still rely on advertising to generate their primary revenue i.e. Nine MSN, google, yahoo and now Twitter. When you break it into it’s simplest form the Internet seems virtually lacking in any true innovation. It always seems it’s an old idea or model simply replicated on the net. It begs the question – is the internet just a modern day newspaper, which in turn was really just the modern day version of telling stories to our clan? Is ‘data’ where the revolution truly lies and when will we see models generating revenue from things other than advertising?

]]> By: Justin Matthews http://www.aikenstix.com/2010/04/the-birth-tweetvert-twitters-revenue-plans/comment-page-1/#comment-10 Justin Matthews Wed, 14 Apr 2010 22:41:51 +0000 http://www.aikenstix.com/?p=479#comment-10 There have been a number of pundits and commentators that feel a Premium account model or option should be on the table and this would create income for Twitter. But I don't think this is where Twitter is heading - they want to mimic Google in so much as providing an AdWords-like advertising model, but beyond even search - instead bringing it to the level of playing in our real-time social news stream. As we consume our friends updates, follow our preferred brands and news groups and listen to what personalities have to say - Twitter wants to be there as well with their Tweetverts. Premium accounts will never scale in revenue as would in in-stream advertising - and lets face it - as info-consumption via our a personal social-stream becomes the dominate method of getting web stuff - someone needs to work out how to advertise in it. If Google had allowed people to pay for a Premium search account to stop having to see AdWords they wouldn't be the entity they are today. Twitter recognises this and wants this same opportunity. There have been a number of pundits and commentators that feel a Premium account model or option should be on the table and this would create income for Twitter. But I don’t think this is where Twitter is heading – they want to mimic Google in so much as providing an AdWords-like advertising model, but beyond even search – instead bringing it to the level of playing in our real-time social news stream.

As we consume our friends updates, follow our preferred brands and news groups and listen to what personalities have to say – Twitter wants to be there as well with their Tweetverts.

Premium accounts will never scale in revenue as would in in-stream advertising – and lets face it – as info-consumption via our a personal social-stream becomes the dominate method of getting web stuff – someone needs to work out how to advertise in it. If Google had allowed people to pay for a Premium search account to stop having to see AdWords they wouldn’t be the entity they are today.

Twitter recognises this and wants this same opportunity.

]]> By: Jonah Merchant http://www.aikenstix.com/2010/04/the-birth-tweetvert-twitters-revenue-plans/comment-page-1/#comment-8 Jonah Merchant Wed, 14 Apr 2010 11:47:05 +0000 http://www.aikenstix.com/?p=479#comment-8 The Phase 2 introduction of promoted tweets into a user's stream is going to be an interesting challenge for Twitter. I have to admit your post here is the most detail I've read so far on the changes but it strikes me that Twitter need to include a premium paid account option for users who want to keep their stream unpolluted of advertising. Have you heard any mention of this being part of the plans? The Phase 2 introduction of promoted tweets into a user’s stream is going to be an interesting challenge for Twitter. I have to admit your post here is the most detail I’ve read so far on the changes but it strikes me that Twitter need to include a premium paid account option for users who want to keep their stream unpolluted of advertising. Have you heard any mention of this being part of the plans?

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